Interesting Insights and Trends in Supplement Demand for 2024

Publish on January 10, 2024

Supplements are designed to provide essential nutrients beyond regular meals. In the past, they were mainly consumed for health maintenance, but today, the market has expanded to include weight loss supplements, beauty-enhancing products, and lifestyle-improving formulas.

As supplements become an integral part of daily life for people of all ages, manufacturers continue to develop new and innovative formulations. If you’re looking to enter the health-conscious market by launching your own supplement brand, here are the key supplement trends for 2024 that you should know!

Key Supplement Trends for 2024

1. Healthy Ageing – The Top Supplement Trend of 2024

With a growing global middle-aged and elderly population, many countries, including Thailand, are transitioning into aging societies. This shift has led to increased demand for health and anti-aging supplements. Consumers in this market typically have higher purchasing power and clear product preferences, such as vitamins and supplements for overall well-being. This makes healthy ageing a lucrative niche for supplement brands.

2. Beauty from Within – The Inner Beauty Trend

Consumers are increasingly focusing on beauty from within, combining nutritious diets with beauty supplements. As workplaces return on-site, and travel and tourism resume, appearance has regained importance.

Popular supplements in this trend include:
✅ Collagen – Supports skin, hair, and joint health
✅ Vitamin C – Enhances skin radiance and immune support
✅ Hyaluronic Acid – Promotes skin hydration and elasticity
✅ Probiotics – Beneficial for gut health and skin clarity

For supplement brands, choosing a reliable manufacturer that uses high-quality and safe ingredients is crucial to success in this segment.

3. Mental Health Supplements – A Rising Market

With increasing awareness of mental well-being, more consumers are looking for supplements that support relaxation, sleep, and cognitive function. Stress levels are rising, particularly among younger generations, making mental health supplements a key growth area.

Popular formulations in this trend include:

Sleep support supplements – To promote better rest and relaxation
Nootropic supplements – To enhance brain function and focus

Collagen remains the top choice – Due to its dual benefits for health and beauty, supporting joint health and skin vitality.
Chewable & edible supplements – These flavored, chewable tablets are growing in popularity due to convenience, great taste, and easy consumption—ideal for on-the-go lifestyles.
Coffee supplements – Whether health-boosting or weight-loss coffee, this format is gaining traction because it seamlessly integrates into daily routines while providing added health benefits.

For those looking to start a supplement brand, choosing an experienced OEM manufacturer that can produce these trending formats will give your brand a competitive edge in 2024!

However, according to a survey by Everyday Marketing, people will increase their interest in taking vitamins and supplements by 11%, but at the same time, 38% have stopped consuming them. Therefore, those who want to create a supplement brand must adjust their sales strategies, focusing more on online marketing, providing health and beauty education alongside sales, and offering genuine consultations for their customers.

Why Choose Maydi International?

🔹 Expert Supplement Manufacturer – We specialize in custom formulations tailored to your needs.
🔹 Wide Range of Supplement Production – We offer fiber supplements, instant drink powders, plant-based protein, whey protein, weight loss coffee, collagen, skin-brightening supplements, and more!
🔹 One-Stop Service – From product development and branding to marketing strategy and distribution, we support your business growth from start to finish.
🔹 International-Standard Manufacturing – Our factory is certified with GHPs, HACCP, ISO 9001:2015, and ISO 22000, ensuring top-quality and safety.

OEM Supplement Manufacturing Services with MAYDI

If you’re looking for a full-service supplement manufacturer to build your own brand, Maydi is here to partner with you. We specialize in producing a wide range of supplement formats, including:

✅ Instant Drink Supplement Manufacturing
✅ Direct-to-Mouth Powder Supplement Manufacturing
✅ Tablet Supplement Manufacturing
✅ Chewable Tablet Supplement Manufacturing
✅ Effervescent Tablet Supplement Manufacturing
✅ Capsule Supplement Manufacturing
✅ Softgel Capsule (Softgel) Supplement Manufacturing

อาหารเสริมรูปแบบแคปซูล (Capsule) คืออะไร?

รับผลิตอาหารเสริมรูปแบบซอฟต์เจล (Soft Gel)

Maydi International Co., Ltd. is a leading OEM supplement manufacturer, offering comprehensive services for supplement brands. We specialize in research, development, and formula analysis, ensuring that every product meets the highest standards.